 Looking To Your Future - A Round Table Discussion on Pre-Need Marketing
Preneed marketing remains a much-debated issue as competition and pricing pressures collide with media reports of illicit accounting scandals. Aurora assembled a group of preneed industry leaders for a look at the state of preneed marketing: Graham Cook, president and chief executive officer of Homesteaders Life Company, Des Moines, IA; Jerry Reichert, chief operating officer, Aurora Casket, Aurora, IN; and Charles Anderson, president and chief executive officer, The Outlook Group, Franklin, OH.
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